AMLI
A luxury real-estate management group was looking to overhaul their existing website, while being able to customize it to their heart's content. Mission successful.
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01. Brief
When AMLI came to us, they were in dire need of a digital makeover to drive foot traffic and boost online lease applications. Tired of relying on outside parties for website updates, they wanted more control. So, we created an ecosystem that empowered them to customize individual property pages at will.
02. Process
As the design lead, I worked directly with the client, presenting designs and iterating based on their feedback. Strategy established the who, wireframes created the what and through a headless CMS is how they managed it all. Technically robust and complex but simple to use for non-techies.
03. Outcomes
AMLI's revamped online presence increased the foot traffic across the board which led to a growth in revenue. I'll just say, balancing their unique design preferences with a sleek, functional look was like mixing a cocktail and occasionally being asked to add ketchup.
